Sonalika launches Tiger series - next generation technology tractor, designed in Europe

Ludhiana, September 21, 2019: India’s one of the fastest growing tractor brand, International Tractors Limited (ITL) which has built the World’s No. 1 (largest) integrated tractor manufacturing plant in Hoshiarpur, today launched Tiger Series - Next Generation Technology Tractors, Designed in Europe at PAU Kisan Mela Ludhiana. The company along with this, also launched DI60 Sikander DLX & DI 750 Sikander DLX both are equipped with 12+12 gear speed which is first time unveiled in Punjab. The company showcased wide range of other models i.e. GT26, MM+45, Rx 50 Sikander 4WD & WT 90 4WD with AC Cabin. Speaking on the occasion, Raman Mittal, Executive Director, ITL Group, said,“Sonalika’s growth is on account of our focus to address varied needs of farmers across regions through constant technological up-gradation and innovation. After the success of Sikander series, we have launched this unrivalled Tiger Series, designed in Europe for Indian farmers. In the era of Digitalization, this tractor is equipped with plethora of next generation technology driven features. One such feature is a mobile application, Sonalika Sky Smart in which Tiger tractor owner can monitor the health of the tractor remotely. The owner can locate his tractor, check fuel tank reading, Hour Meter Reading as well as get an alert on any discrepancies like fuel theft , battery disconnection etc. Tiger Series is equipped with a new engine, new transmission, cutting-edge technology with next generation design for the Next Generation Farmers offered through Next Generation retail experience. It is designed in Europe and developed to achieve the highest productivity in its category. Being a fully sealed tractor, it ensures flawless operation in the toughest of farming conditions and haulage, well suited for farming conditions of Punjab.” He added, Our company’s objective is to increase farmers’ productivity exponentially, while ensuring reduced operational cost. Sonalika offers implements like Rotavator to help double farmer’s income through enhancing productivity, which has led Sonalika to be chosen by Govt. of India as the contributing partner with Niti Aayog for doubling farmer’s income by year 2022.” Present at the launch, Vivek Goyal, Sr.Vice President- Country Head, Sonalika Group said, “Today, we produce and offer the most productive and reliable products across the globe, which gets manufactured at our World’s No. 1 largest Integrated Tractor manufacturing plant in Hoshiarpur, Punjab. Technology innovation comes into use when it is rightly priced. We are launching the Tiger series at a very competitive price since we have already invested in the state of the art plant and R&D. We have chosen Punjab to launch the series, as the state offers immense potential in the 51-60 HP segment. We are confident that Tiger’s revolutionary features and unique attributes will win the hearts of our treasured farmers.” He added, “We aim to strengthen our presence through expanding our current customer base of over 10 lakh farmers globally. We have also set up Skill Development Centers in the region to empower the next generation farmers by imparting education on latest farm technologies.” Despite the Punjab industry has witnessed de-growth, we have registered growth with sales of 1326 tractors from April to Aug’19. This growth has led us to record phenomenal market share of 14.5% in Punjab during YTM Aug’19. With the launch of tiger series we are targeting to surpass industry growth while increasing our market share.” The event saw an active participation of farmers where they learnt about the latest technologies and advantage of Sonalika’s new tractor models. The brand received massive appreciations from farmers for showcasing ultra-advanced superior technology and extending special offers for farmers of Punjab.