SOM shines as Celebration Partner at Big Dhun Concert Featuring Singer Harshdeep Kaur in Indore Phoenix Citadel Mall
The Big Dhun Concert lit up Phoenix Citadel Mall as nearly 5,000 music lovers came together to experience a spectacular musical evening headlined by the soulful and much-loved Harshdeep Kaur. As the Celebration Partner, SOM Group played a pivotal role in elevating the atmosphere, making the event one of the most memorable live concerts witnessed in Indore this year.
City Air News
Dec 11, 2025 11:15
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Indore, December 11, 2025: The Big Dhun Concert lit up Phoenix Citadel Mall as nearly 5,000 music lovers came together to experience a spectacular musical evening headlined by the soulful and much-loved Harshdeep Kaur. As the Celebration Partner, SOM Group played a pivotal role in elevating the atmosphere, making the event one of the most memorable live concerts witnessed in Indore this year.
The energy of the evening was amplified by SOM Group’s vibrant beverage portfolio - Hunter Beer, Woodpecker Beer, Mahavat Whisky, White Fox Vodka, and SOM’s RTD range - which created engaging consumer zones across the venue. These spaces became natural gathering points where attendees enjoyed refreshing drinks, good food, and a lively concert experience between performances.
Deepak Arora, CEO, SOM Group, shared: “Nights like these highlight how beautifully music brings people together. It is exciting to see large-scale concerts taking shape in Madhya Pradesh, and we are proud that SOM Group could contribute to creating such a memorable celebration for the people of Indore.”
Retish Events and Big FM added in a joint statement: “Big Dhun Concert has always aimed to unite the city through music and shared experiences. Partnering with SOM Group as the Celebration Partner elevated the event’s spirit and helped us deliver an energetic, engaging and unforgettable evening for Indore.”
The concert concluded with high audience participation, collective singing, and countless moments of joy captured across the venue. SOM Group’s presence added a meaningful layer to the celebration - enhancing the environment while allowing the spotlight to shine on Harshdeep Kaur’s electrifying performance
