Skoda Auto India multiplies customer touchpoints in southern India
Skoda Auto India expands its sales and service touchpoints from 38 in 2020 to 70 in 2021
Skoda Auto India has been steadily expanding its market presence across India with a focus on southern India. The Czech auto brand has grown its customer touchpoints by 84% in the southern market over the last year, where the dealer network grew from 38 touchpoints in 2020 to 70 touchpoints in 2021. This expansion plan is in alignment with the brand’s strategy of moving closer to customers by increasing the number of touchpoints across the country. This rapid expansion of the dealer network in the south, has resulted in 90% growth in sales, across southern region.
Skoda Auto India has also doubled its city-wise presence in southern India, from 19 cities in December 2019 to 38 in November 2021. Along with the metro cities, the brand is now equipped and ready to serve customers in markets like Shimoga, Karur, Dindigul, Muvatupuzha and Kannur, with further plans to enter Tirupati, Karimnagar, Gulbarga, Bellary and Anantpur in the coming months.
Skoda Auto India’s expansion in the south also coincides with the recording of over 20,000 bookings for the KUSHAQ SUV. Commenting on the successful expansion in 2021, Mr. Zac Hollis, Brand Director, Skoda Auto India said, “Southern India is one of the most important markets for us and is vital to our growth strategy. While the industry faced headwinds in the recent past, this growth is testimony to our focused expansion plan. The inauguration of these new facilities is an important part to deliver on our business objectives, and will offer customers best-in-class services at their convenience.”
He further added, “It isn’t mere coincidence that just as our expansion strategy is spreading its wings, our newer products like the KUSHAQ, which has crossed 20,000 bookings, are finding new homes quicker.”