Shemaroo Filmi Gaane crosses 75 million YouTube subscribers, cements it’s position in global Top 10 music channels

Mumbai: Shemaroo Filmi Gaane, Shemaroo Entertainment’s flagship YouTube channel, has crossed 75 million subscribers, establishing itself in the global Top 10 music channels. The milestone reflects how Bollywood music continues to find audiences across generations and geographies in the digital age.
To mark the milestone, Shemaroo Filmi Gaane has unveiled a brand film built around the thought, “Safar alag, kisse alag… Gaane aaj bhi wahi.” At the centre of the film is a simple idea: while people’s lives may look very different, music can remain a common thread.
The film moves through everyday moments, from a person travelling in an auto, a working woman in a cabto a barbershop, someone studying at home, a couple spending time together, a retirement celebration and many such situations. “Chala Jata Hoon, Kisi Dhun Mein” runs through these individual stories, bringing out how millions of people are connected by the same songs  before the 75 million subscriber milestone is revealed.
Saurabh Srivastava, COO – Digital Business, Shemaroo Entertainment, said, “Hindi film music has a unique ability to stay with people across generations. A song from decades ago can be discovered by someone hearing it for the first time, while bringing back memories for someone who has grown up with it. Reaching 75 million subscribers is a reflection of that enduring connection with the music. As audiences discover and engage with this catalogue in new ways, our focus remains on making these songs, artists and stories accessible to more people across generations.”
The milestone also celebrates the music and artists that have made these songs part of audiences’ memories over the years. Shemaroo Filmi Gaane is introducing ‘Celebrating 75 Music Legends’, a new 15-episode YouTube IP paying tribute to 75 iconic singers, composers and lyricists who have shaped Hindi film music. Each episode will spotlight five legends through stories, trivia and memorable songs, taking audiences across different eras of music and the memories associated with them.
The channel’s catalogue spans 10,000+ iconic songs, from the golden era of the 1950s to contemporary Hindi cinema, bringing together music that audiences have grown up with as well as songs being discovered by newer generations. Shemaroo Filmi Gaane currently attracts 300million views every month and is part of Shemaroo Entertainment’s wider YouTube network of 100+ channels spanning Bollywood, regional, devotional, kids’ entertainment and other genres. Collectively, the network attracts 3 billion views every month, reflecting the scale of Shemaroo’s presence across digital entertainment.