‘Shair’ - A country wide hair donation drive launched in Bengaluru
Mission is to give cancer survivors emotional support and boost confidence
Bengaluru: With a mission to give cancer survivors emotional support and boost confidence, ‘Shair’ – a country wide hair donation drive by green trends Unisex Hair & Style Salon was launched in Bengaluru and witnessed over 80 students & teachers from T-John College for Women, Bengaluru. On World Cancer Day, green trends the country’s most popular organized beauty salon brand from the house of CavinKare had launched ‘Shair’, a noble cause to make wigs for the needy cancer survivors and raise awareness of cancer care.
With an aim to encourage Corporate Firms, green trends’ SHAIR had kicked off in Bengaluru T-John College for Women had actively taken part in Shair by donating 10 inches of hair. In an effort to spread awareness for the cause, green trends handed over a pink clip-on hair extension to every donor, as a symbolic representation of hair donation and hope, along with the certificate of appreciation. A team of over six specially trained stylists was present at the premises of the college to conduct free hair donation for the participating students & teachers.
Commenting about the launch, Mr. Gopalakrishnan, Business Head – Salon Division, CavinKare said, “Our aim is to make sure no one cancer patient fights alone and the launch of green trends’ Shair is a small gesture in the big fight against cancer and it’s our way of trying to make things just a little better for them. It is the perfect place to donate your hair as it provides a platform for people to have an easy, transparent and responsible way to make a difference. We, at green trends, are fortunate to work among amazing franchises and stylists within our network in Bengaluru who are equally excited and geared up to make this noble cause a success.”
Mr. Deepak Praveen, COO of green trends Unisex Hair & Style Salon said, “We are truly excited to conduct the inaugural edition of green trends SHAIR in Bengaluru. Hair loss during cancer treatment is the most physical apparent sign of cancer. Although temporary, it makes cancer an integral part of their identity, hence affecting them emotionally and wigs help to make them feel like themselves. This is especially the case with the underprivileged part of the society where there is a stigma associated with baldness. Wigs made of synthetic hair can be unpleasant to wear for long and can cause irritation and boils on scalp, whereas wigs made from human hair are comfortable to wear. These natural hair wigs are very expensive and the needy cannot afford them. With the green trends Shair program, we aim to provide wigs free of cost to the needy. To do that we need donors to come forward and donate hair at any of the green trends salons in the city or across India. As part of the green trends, Shair program we have created a unique ‘Shaircut’ developed by the green trends’ R&D team that ensures the donor's current hairstyle does not get affected and looks exactly the same as before they donated. With ShairCut, there will be no visible impact on the look. A donor can donate as less or as much as they want, the only requirement is hair should be 10 inches long. We have trained 3000 plus green trends stylist across our 375 plus salons across 50 plus cities in India so maximum people can be part of this noble cause. I am confident that this initiative will continue to make a significant difference in society.”