Search for DVF face via reality show

London, May 12 (IANS) Acclaimed designer Diane Von Furstenberg is set to star in her own reality TV series in the hope of finding a new global brand ambassador for her label DVF.

The fashion mogul is taking the small screen route in a programme titled "The DVF Project" on America's E! Network -- and the show will follow young faces as they vie for the coveted position at the designer's company, reports femalefirst.co.uk.

They will undergo challenges including working on high-profile events and multi-million dollar campaigns.

"The DVF Project", which is set to premiere later this year, isn't Von Furstenberg's first foray into reality TV. She has previously served as a guest judge on popular fashion competition series "Project Runway" and America's "Next Top Model".