Royal Enfield strengthens its retail presence in Punjab

Ludhiana, September 2, 2014: Royal Enfield announced the opening of its new showroom – Shri Dadu Dayal Automotive, in Ludhiana, Punjab. The showroom is Royal Enfield’s first dealership in Ludhiana as per the new Royal Enfield retail identity taking the total to 32 dealerships in Punjab. With a 2130 sq.ft area dedicated for workshop and 1483 sq.ft showroom area, Shri Dadu Dayal Automotive is a full service dealership spread over 3600 sq.ft.   
The showroom is designed on the lines of the new Royal Enfield retail format and captures the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience. The store draws its inspiration from the brand philosophy to create an ambience similar to what would be found in an avid motorcycle enthusiast’s drawing room. This new retail format is designed to showcase not only the entire range of motorcycles, including the all-new Continental GT, new variants of Thunderbird& Classic but also Royal Enfield’s complete range of apparel and accessories, including helmets, jackets, riding trousers, t-shirts, pit shirts, boots, gloves, goggles and buffs. It will offer full service facilities with a crew of highly trained service personnel, increasing customer convenience and further expanding Royal Enfield’s presence in the region.
Shaji Koshy, Head – Sales, Service & Spares, Royal Enfield said, “With the opening of this new showroom in Ludhiana, Royal Enfield continues to strengthen its retail network for our customers in Punjab. We now have 32 dealerships in the state and we are looking for more opportunities to reach out and serve our customers better in this region”
“Punjab has always been a very strong market for Royal Enfield as we have the largest market share here. We have a loyal following for the brand in this part of India and their love for Royal Enfield is iconic and encouraging. With Shri  Dadu Dayal Automotive  in Ludhiana, we have also opened opened 3 new Royal Enfield  dealerships in Punjab at Jalandhar, Barnala and Malerkotla that are in the new retail identity that has been inspired by the brand’s philosophy of Pure Motorcycling” he further added.
Aman Garg, Proprietor, Dadu Dayal Automotive said “We are fortunate to be associated with Royal Enfield. Our showroom Dadu Dayal Automotive has modern facilities which will set new standards of customer satisfaction in the region. Together with Royal Enfield, our endeavor will be to provide our customers with an unmatched service and brand experience in this region”
In Barnala, Royal Enfield has come with a new dealership – Megan Auto situated opposite Jai Vatika School near Thikri wala chowk. Megan Auto is a full service dealership spread over 3400 sq.ft with separate areas dedicated for a workshop and a showroom area. Similarly in Malerkotla, Royal Enfield inaugurated a new dealership - Om Auto. Om Auto is a full service dealership spread over 3100 sq.ft with separate areas for workshop and bike display and is situated opposite Govt College in Malerkotla.  
Royal Enfield has been on a sustained growth path with 50 per cent year-on-year growth for the past couple of years. With an aim to become leaders in the global mid-sized motorcycle market, Royal Enfield has been strengthening its international presence and generating a lot of excitement worldwide.