Royal Enfield announces Build Your Own Legend campaign
To elevate and grow the custom ecosystem in India, Royal Enfield’s 'Build Your
Own Legend' will involve enthusiasts and the larger motorcycling community to be part of the brand’s custom culture
Royal Enfield, the global leader in the mid-size motorcycle segment, today announced the commencement of its first ever motorcycle customization campaign – Build Your Own Legend. This is a unique initiative inviting motorcycle enthusiasts to submit their designs for a custom motorcycle based on the Meteor 350.
As part of its ongoing journey to foster creativity and promote custom motorcycling in India, Royal Enfield has conceptualized this campaign for motorcycle enthusiasts in India. Driven by the theme of self-expression, the contest is aimed at providing a platform to encourage the community to express themselves freely, follow their passion for riding and take a step ahead in their journey of self-exploration.
Speaking about the Custom Program at Royal Enfield and the Build Your Own Legend initiative, Shubhranshu Singh, Global Head - Marketing at Royal Enfield said, “The Royal Enfield Custom Program is an endeavor to nurture the spirit of self-expression and customization among consumers and to promote and grow the global custom motorcycle ecosystem. Over the past few years, the Royal Enfield Custom Program has designed and built some noteworthy machines including the Bonneville Racer, SG 411, and the Midas Royal. Not only have these builds demonstrated the capability of Royal Enfield motorcycles and strengthened the custom ecosystem across the globe, but they have also initiated scores of enthusiasts into the world of customization. With this initiative, the custom program on the newly launched Meteor 350, we will further fuel this spirit and encourage enthusiasts to create a unique custom render of our easy cruiser”