Chandigarh, August 19, 2016: India’s preferred packaged fruit juice brand Réal today announced the launch of its mega social initiative – Réal ‘Dil Se Dua’ – thatseeks to support the nutritional needs of kids from the underprivileged sections of the society.Launched on the occasion of RakshaBandhan, this initiative is part of Dabur India Ltd’s mission to touch the lives of thousands of under-privileged children’s and spread Health & Happiness this festive season.
Dabur has joined hands with Prayas Juvenile Aid Centre Societyfor this initiative, under which a designatedteam of volunteers will visit markets across North India and encourage the general public to join this noble cause by signing a pledge. Against each signature, Dabur has committed to give one pack of Réal fruit beverage to a child in need through the various juvenile centres being managed by Prayas.
Speaking on the campaign Dabur India Ltd Marketing Head-Fruit Beverages Mr. Mayank Kumar said:“This initiative seeks to generate awareness about the nutrition needs of the marginalized kids and to encourage people to pledge their support for this programme. This initiative is not linked to any product purchase andwe only seek a signature as a mark of their support.”
In addition to the on-ground initiative, this campaign will also be promoted heavily on Radio and Social Media websites such as Facebook and Twitter. The team will use these media to not just promote the campaign but also as a way for collecting wishes and pledges from people.