PVR Cinemas to open Kerala’s biggest 12 screen Superplex with the first IMAX at Lulu Mall, Thiruvananthapuram on 5th December’22
Premium formats - IMAX, 4DX and LUXE to be part of the 12 screen multiplex at Lulu Mall
Thiruvananthapuram, November 24, 2022: PVR Cinemas, the largest and the most premium cinema exhibition company in India today announced the opening of its first 12-screen superplex in the city of Kerala at Lulu Mall, Thiruvananthapuram in the presence of Ajay Bijli, Chairman and Managing Director, PVR Limited, Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited and Yusuff Ali MA, Chairman and Managing Director of LuLu Group International along with senior officials of PVR Limited. The cinema will commence operations from 5th December’22.
Strengthening its foothold across markets, the new property is served in a luxuriously palatial setting with the highest standard of entertainment making it the city’s most advanced cinema. The 12- screen property is an innovative excellence; hosting international formats like IMAX and 4DX, 2 of PVR’s luxury formats, LUXE intended for an audience segment that desires a great and exclusive experience. The other 8 screens provide utmost comfort with last row recliners.
With this launch, PVR Cinemas has augmented its presence in the city of Thiruvananthapuram with 14 screens across 2 properties and consolidated its foothold in Kerala with 27 screens in 4 properties and 311 screens across 50 properties in South.
Strategically located close to the Trivandrum International Airport, the property has a seating capacity of 1739 audiences and is the first superplex in state of Kerala equipped with plush recliner seats for enhanced comfort and 2K RGB+ Laser projectors that deliver ultra-high resolution, sharp and bright images. In addition, the audis are equipped with advanced Dolby 7.1 immersive audio and Next-Gen 3D technology. Each element in the multi-format auditoriums is designed to create a powerful impact to make the movie-going experience truly extra-large. This will be PVR’s fourth superplex format in the country after its success in New Delhi, Bengaluru and Noida.
Commenting on the announcement, Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, “We are delighted to partner with The LuLu Group once again in Kerala as we look forward to presenting a superlative movie going experience to our patrons. We are thrilled to announce the opening of our first superplex cinema in Kerala and it is the evolving demand from audiences that keeps us assertive for bringing innovative global standards of cinematic experience to every part of the country. With a strong upcoming film line up and a huge pent-up demand from movie connoisseurs, we are confident that movie buffs will enjoy our home-grown format and recognize our efforts.’’
Yusuff Ali MA, Chairman and Managing Director, LuLu Group International said, “We are really excited to welcome PVR and especially the first Superplex in Kerala to our flagship Lulu Mall in Thiruvananthapuram. We have always believed in setting new benchmarks, and this new PVR Superplex with IMAX will further strengthen our position as the top leisure destination for the residents and tourists in the capital city. The movie lovers of Thiruvananthapuram have been waiting eagerly for the launch of PVR and I am sure it will be a Super Hit from day one."
The multiplex is designed in a contemporary style reverberating luxury, glamour and exuberance. Adding to the aesthetics, the primary concessionaire located centrally in the foyer has a floating island effect. A well-balanced delectable and palate pleasing menu at LUXE has been curated by celebrity chef Sarah Todd providing an exclusive gastronomic extravaganza to patrons. The auditoriums have the characteristic ‘V’ pattern on the side walls. Additionally there are exclusive individual lounges with seating and concession for IMAX and LUXE. Curated artworks of eminent Actors and Actresses adds accents & color all around.
Speaking on the launch, Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited, said, “Kerala holds a lot of promise for our growth plans, and we are thrilled to bring the first superplex in Thiruvananthapuram which is in line with our expansion strategy in the South. The property with its splendid aesthetics stands tall as one of the most advanced PVR Cinemas in South India and we are excited for our customers to witness the captivating and immersive experience that we are bringing to them for a holistic moviegoing experience.’’
With this opening, PVR strengthens its growth momentum in FY 2022-23 with 876 screens at 176 properties in 76 cities (India and Sri Lanka).