Premium tyre brand ‘Reise’ launched in India

Chandigarh, November 28, 2022: Reise Moto, a division of Mahansaria Group, on Monday announced the launch of their premium two-wheeler tyre brand ‘reise’ in India. Developed and designed to bring international quality tyres to the Indian roads, Reise is a natural extension of synergies and convergence of the strong pedigree of the Mahansaria group and its tough and rugged DNA, and Mitas’s European lineage and understanding of specialized two-wheel applications and off-road capabilities.

Reise is a German word that means “Trip”. Designed in Europe and Engineered in India, Reise is curated for the growing segment of two-wheeler customers in India who aspire to ride with confidence whether on the road or off-road. With access to Mitas’ European technology, Reise Moto is bringing the widest range of technologically superior products for the discerning two-wheeler customers in India under the reise brand.

Yogesh Mahansaria, Founder & MD, Reise Moto said, “Reise Moto is a result of our ingrained understanding of the Indian tyre industry, with an aim to bridge the gap in the demand for international quality range of tyres for Indian roads.”