Pidilite’s Roff expands footprint with launch of new factory in Ludhiana

Chandigarh, May 15, 2023: Pidilite, a leading manufacturer of construction and specialty chemicals, has announced the inauguration of a new state-of-the-art manufacturing facility for Roff, the construction chemicals brand focused on tile and stone fixing solutions, in Ludhiana. This facility will cater to the markets of Punjab, Haryana, Himachal Pradesh, and Jammu & Kashmir, and will strengthen Roff’s presence in North India.

Sudhanshu Vats, Deputy Managing Director at Pidilite Industries Limited, said, "This greenfield project is part of our plan to modernize this industry and transform the way India fixes tiles and stones. Our objective is to raise awareness about the advantages of using a specialist adhesive for tiling. Roff has right solutions for every kind of tile and stone fixing challenges faced by the customers. We will continue to enhance the availability of high-quality construction chemical solutions across different regions of the country.

 
The new Roff manufacturing unit is spread over an area of 18,000 sq ft and is fully automated. In fact, this is the first of its kind manufacturing unit of any branded tile adhesive in this region. The facility is built to adhere to global standards of manufacturing excellence and will enable Pidilite to cater to the growing demand for construction chemicals in the region.
 

Roff is a leading brand in the construction chemicals industry, offering a range of products for tile and stone fixing, grouting and tile cleaning solutions. With the new manufacturing facility, Pidilite is well-positioned to cater to the growing demand for construction chemicals in the region.