Phoenix Marketcity hosts ‘Grammiya Kalaivizha’ in collaboration with NGO Raindropss Foundation

Chennai, January 9, 2023: Giving a strong boost to promote and uplift the folk culture of Tamil Nadu, Phoenix Marketcity hosted Grammiya Kalaivizha, an annual fest by Ranidropps Charity Foundation comprising of a series of folk activities for students from shelter homes and communities. Legendary music composer and Oscar winner, A.R Rahman’ sister A.R.Raihana who is the foundation’s Goodwill Ambassador cheered the artists with her motivating words. Notable playback singers and folk artists Kedakuzhi Mariammal, Antony Dasan, Maghizhini Manimaram, Mahalingam, Mathichiyam Bala and others were also present for this annual communal Pongal fest. More than 250 kids and elders from various shelter homes and communities participated with an interesting line-up of folk activities like Kili Joshiam, Kai Raegai, Javvu Mittai, Pot-making, Karagattam, Oyilattam, Poikaal Kudhirai , Rattinam and other live Pongal performances.

Arvind Jayabal, Founder and Trustee, Raindropss Charity Foundation said; “We are very delighted to celebrate our annual fest of folk arts activities at Pheonix Marketcity and would like to thank them immensely for their support in successfully rolling out this year’s Grammiya Kalaivizha. We always believe that folk art tradition is a pride and a very precious asset for the cultural identity of Tamil Nadu and wish to enlighten this tradition by promoting it in the mainstream space. We are greatly thankful to all the folk artists and students from shelter homes who have been truly instrumental in being the real driving force behind organizing this annual fest of folk activities. “

Commenting about the association,  Sabari Nair, Centre Director of Phoenix Marketcity & Palladium, Chennai, said “We are honored to partner with Raindropss Foundation and roll out this year’s Grammiya Kalaivizha. The unique ambience we provide at the Phoenix with the warm and frenzy crowd is an excellent platform to revive Tamil Nadu’s folk arts and culture. We are extremely glad of the CSR event becoming a huge success and thoroughly pleased with the students from the shelter homes having a memorable gala evening.”

Providing a strong fillip to the slowly- dying tradition of folk arts culture, the interesting fest before the Pongal weekend had multiple events and energetic performances by the passionate and enthusiastic folk artists entertaining and engrossing the students and onlookers on Sunday evening at Pheonix Marketcity