Philanthropy, Compassion, and Social Awareness: The Humane Side of Femina Miss India 2021-22

Mumbai, July 11, 2022: Miss India is the country's most sought-after glamorous beauty pageant that turns dreams into reality. It is the search for the perfect woman with beauty, poise, elegance, and intelligence to represent India at Miss World. It is a platform that has won many accolades for the country in the international arena and the past winners such as Aishwarya Rai Bachchan, Priyanka Chopra Jonas, Dia Mirza & Manushi Chhillar who have made India proud in international circles. The pageant plays an instrumental role in fostering philanthropic culture amongst the participants and finds its calling in the motto of "Beauty with A Purpose"
 
The state winners of Femina Miss India collaborated with Ketto to raise funds for the Child Help Foundation. Child Help Foundation is an organization that started to work in the best interest of children. Their pan-India presence has had a huge influence in saving the lives of countless children over the years. Child Help Foundation provides Emergency Medical support to children with Childhood Cancer. The foundation has partnered with the best of medical professionals and hospitals across the country to provide medical treatment to children with cancer. Sini Shetty along with her fellow contestants pledged to support the foundation to enable them with quality care and cancer treatment.

Commenting on the fundraiser Sini Shetty, the winner of the Femina Miss India World 2021-22 said, “The finalists of VLCC Femina Miss India, have pledged to help with the cancer treatment of 30-35 children who are currently fighting cancer and hail from extremely weak economic backgrounds. The beneficiaries will be sponsored treatment which includes chemotherapy sessions, surgeries, and other medical procedures along with an awareness session, all of which costs around Rs 30-35 lakh. Additionally, the cost of the treatment is subsidized because of CHFs' partnerships with hospitals.”

Ketto and Miss India organization have joined forces and pledged to enable community service initiatives. The 30 state winners raised over Rs. 37 lakhs on the crowdfunding platform Ketto to support the Child Help Foundation.

Ketto.org is South East Asia’s most visited and trusted crowdfunding platform. Co-founded by Varun Sheth, Zaheer Adenwala and Actor Kunal Kapoor with an aim to bridge the affordability gap. Ketto.org enables people to raise funds for health and medical emergencies, natural calamities, education, travel, short-term emergency needs, sports, competitions, animal welfare, women empowerment, and many more. Ketto’s primary objective is to use technology to optimize efficiency, reduce redundancy, and increase impact by targeting the social sector of the country. The company is closely working with hospitals, NGOs, and individuals to bring positive change to the community. Ketto campaigns are raising over Rs. 300 crores per year for various causes.