Optiminastic Pvt Ltd: A new influencer division “Opti-Crate” with  creator first approach 

Mumbai: Optiminastic Info media Pvt. Ltd. a digital marketing agency headed by Akshae Golekar and Ashitosh Wadkar has announced today “Opti-Crate”,a new entities initial launch of 5 handpicked creators covers a range of diverse backgrounds with unique stories to tell. These influencers are phenomenal content creators and will officially be managed by Team Optiminastic in terms of content ideation, execution, and so forth.

Founded in 2018, Optiminastic aims to sign up at least 20 such influencers by the end of August 2021. We wish to focus not only on brand growth but also on individual creator growth.The first person on this lineup is Lakhan Rawat, who is India’s first cricket content creator and an Indian TikTok star, followed by Neetu Bisht, an influencer and famous for her lip-sync and dance videos. Akansha Jangir is a famous Instagrammer, dancer, and short video artist. Vipolve Master is a popular content creator from Gujrat. He is known for his humor and comedy videos and is one of India’s leading content creator. And last but not the least, Rushvi Vadodria, who uses her talent for creating out-of-the-box comic content and short videos.

Over the past three years, Optiminastic has also collaborated with 500+ content creators and is now onboarding top & talented creators from its agency network. Ecstatic Akshae Golekar, Co-Founder, Optiminastic said that “The internet and then social media revolutionized how humans connect and communicate with each other and things around them. We believe the role those digital creators play, in both scope and importance, will only grow in this unlimited content ecosystem. We are excited to partner closely with some of India's best creators on their journey”.

Influencer marketing is one of the fastest growing areas in the advertising world. Demand for influencer marketing in India is growing, with lifestyle and fashion being the most favored niches. Brands need good influencers to sell their campaigns and people need creative content to consume. Great content makes a good influencer. Engaging content fetches loyal followers. According to the Influencer Marketing Report 2021, the current influencer marketing statistics show that almost 50% of the respondents fall within the age bracket of 18-24, followed by 24-30. The youth of today can inspire, influence, and change – we see how that’s true. Most influencers are the youth of the country and honestly, it’s empowering! 

Coming from versatile backgrounds and creating unique content, what Optiminastic aims to add to these talented individuals’ profiles, is higher reach, ideation of interesting engagement along with higher social media reach. Optiminastic’s skilled strategizing team and their experience with dealing with 100+ clients gives them the edge of thinking out of the box and constantly being on their toes. What sets them apart is their ability to execute well and consistently deliver their best.