Onida’s ‘Rewired’ Avatar: Betting Big on the Premium Market with a 100-Inch Screen 

Mumbai (Anil Bedag): Once a household name in India with its iconic ‘Devil’ campaign, Onida is now preparing to rewrite its story with next-generation technology. Through ‘Onida Rewired’, the company has announced a renewed push into the premium consumer electronics market. The first glimpse of this transformation comes in the form of its flagship 100-inch QD Mini LED TV.
Gunjan Srivastava, CEO and Managing Director of Onida Electronics Limited, said, “Onida Rewired is an important step in our growth journey. Through premium innovation, an enhanced customer experience, and a strong retail and service network, we are preparing Onida for the future.”
In line with this vision, Onida has reiterated its commitment to strengthening its presence in Eastern India. Maharashtra will play an important role in the company’s national growth strategy. With over four decades of customer trust, ‘Onida Rewired’ marks a significant milestone in the brand’s transformation journey. Through this initiative, the company aims to further strengthen its presence across premium consumer electronics categories.
As part of this strategy, Onida will focus on developing new products and technologies at a faster pace, enhancing customer experiences, expanding its retail and distribution network, and further strengthening after-sales services. Today, consumer preferences are rapidly shifting towards premium, smart and connected technology products. Keeping this trend in mind, Onida is focusing on delivering better and differentiated experiences through new technology, improved operations and products designed around evolving market needs.
Eastern India remains an important growth market for Onida, and under ‘Onida Rewired’, the company plans to accelerate its expansion in the region. Mumbai will also play a significant role in this strategy.
Commenting on the launch, Farooq Baig, Chief Business Officer, Onida Electronics Limited, said, “Consumer preferences in the premium television segment are changing rapidly. Today, customers are looking for larger screens, a cinematic viewing experience and smart technologies that can further enhance their entertainment experience at home.”