Niva Bupa launches ReAssure 2.0 – a revolutionary health insurance product, with several industry-first features

Hyderabad, February 23, 2023: Niva Bupa Health Insurance Company Limited (Formerly known as Max Bupa Health Insurance Company Limited) – one of India’s leading standalone health insurers, today announced the launch of ‘ReAssure 2.0’ with many industry-first features. This plan promises to reimagine the health insurance industry in the country and has the potential to redefine the way health insurance is currently purchased and consumed.   

ReAssure 2.0 is a first-of-its- kind indemnity plan which makes seemingly impossible and unheard of product offerings, now possible. Bettering on its 3 powerful benefits – ReAssure, Booster and Safeguard offered under current ReAssure plan, ReAssure 2.0 provides a ‘+’ variant of these benefits to offer unmatched benefits. The comprehensive plan provides complete peace of mind to customers to live a stress-free life without any financial constraints.

Commenting on the launch of ReAssure 2.0, Krishnan Ramachandran, MD and CEO, Niva Bupa Health Insurance said, “At Niva Bupa, it is our endeavour to keep innovating to stay ahead of the curve and we are proud to launch ReAssure 2.0, a comprehensive plan with the potential to revolutionize the health insurance sector. With this product, we have addressed the prevailing concerns of customers which act as a hindrance during health insurance purchase. We have designed this product in a unique way that will encourage customers to start investing for their health and financial security at an early age.

 
Dr. Bhabatosh Mishra, Director - Underwriting, Products and Claims, Niva Bupa Health Insurance said, “ReAssure 2.0 has been designed to take the propositions of our most popular product yet, ReAssure several notches higher. It will fulfil the needs and demands of today’s audience who want return on every investment. The product will provide guaranteed return as sum insured on every premium paid, so that customer does not lose what he does not use. This product offers a win-win situation for customer, both in case of making a claim as it triggers ReAssure+ benefit “forever”, and in case of not making any claim, the customer continues to pay the premium of the age at which he purchases the policy.”