New Book Carnival by Kitab Lovers Arrives in Mohali with ‘Load the Box’ Concept

Mohali, April 16, 2025: Book enthusiasts in the city are in for a treat as Kitab Lovers brings its much-awaited New Book Carnival (Load the Box Edition) to Mohali Walk Mall. The 11-day grand book fair will run from April 16 to April 26, 2025, offering an unparalleled literary experience for readers of all ages.
The book fair will showcase over 10 lakh new books across 10+ diverse genres, including fiction, non-fiction, romance, self-help, mystery, children’s books, and more. A special highlight of the event is the inclusion of works by eminent Hindi literature authors, along with a dedicated Hindi books section featuring over 500 titles.
What sets this event apart is Kitab Lovers’ signature ‘Load the Box’ concept, where visitors can purchase a box at a fixed price and fill it with as many books as they can fit—making quality reading material accessible at highly affordable prices. The fair is also offering discounts of up to 80%, making it one of the most economical book shopping experiences in the region.
Speaking about the event, Rahul Pandey, Founder of Kitab Lovers, said, “We are delighted to host the book fair in Mohali once again. This is our 8th event in the city, and we are excited to reconnect with the reading community here. With our New Book Carnival under the ‘Load the Box’ concept, visitors will get access to an entirely fresh collection of books at unbeatable prices. Our aim is to cater to every reader—from toddlers to senior citizens.”
Highlighting the importance of reading in today’s digital age, he added, “Book-reading habits have seen a decline due to increasing digital consumption. While the internet offers entertainment, it cannot replace the depth of knowledge and imagination that books provide. We encourage families, especially parents, to visit the fair and inspire a love for reading.”
Since its inception in 2019, Kitab Lovers has successfully organized over 350 book fairs across 40+ cities in India, working towards its mission of making books affordable and accessible to all through its innovative campaigns.
The Mohali Book Carnival will also feature:
• A reading corner for a calm and immersive reading experience
• A new arrivals section showcasing recently launched titles
• Competitions and activities, with winners receiving free book boxes and discount vouchers
• A platform for local authors to showcase and promote their work
• Opportunities for aspiring writers through Kitab Lovers’ publishing initiative
With something for everyone, the New Book Carnival promises to be a vibrant celebration of books, ideas, and creativity.