NBHC makes foray into digital auctioning/trading of agri-commodities via Krishi Setu Web App

Hyderabad: National Bulk Handling Corporation (NBHC) today announced the launch of its electronic application ‘Krishi Setu’, a one-stop solution in post-harvest agri value chain offering seamless user-experience & reduced operational inconveniencies in trade execution, through end-to-end digitized processes.  NBHC has developed this advanced e-marketplace for agri commodities, which is a result of our commitment towards taking ahead the legacy of technology-led innovation with an objective of providing all variants of digitally enabled auctions & trades.
 
With a mission to empower the Farmer Community & Farmer Producer Organizations (FPOs), Krishi Setu is committed to provide knowledge-driven services for building efficiency in Auctioning / Trading of commodities, even with remote access.  It directly links buyers & sellers electronically across the country and facilitates hassle-free transactions, purely through disintermediation. Furthermore by utilising market linkages and connecting market participants viz Farmers, FPOs, Government Agencies, Corporates, Traders and Processors; Krishi Setu enables efficient price mechanism with complete transparency.   
 
Mr. Ramesh Doraiswami, Managing Director & CEO, NBHC, said, “With internet penetration nearing 50% and the number of mobile connections equivalent to 79% of the population in India, trading in agricultural commodities is poised for a leap to the new digital age marked by ease and mobility. As a company focussed on innovation, NBHC aspires to make Krishi Setu an Amazon-like e-market platform for agri-commodities and further improve the lives of Farmers & FPOs, enabling them to make informed decisions on marketing their produce by providing them market access, transparency and post-harvest value added services.
 
Mr. Deepak Kumar Singh, SVP & Business Head, NBHC, said, “Krishi Setu is all set to making a difference to the agri value chain through its progressive amenities which combines farming, automation and digitalisation. This platform offers tailor-made solutions for effective process-driven risk assessment & mitigation, coupled with digital financing option. Through Krishi Setu, we are enlarging our farm gate procurement services from farmers to clientele through disintermediation, by leveraging our tech-enabled operational capabilities. We are committed to empowering farmers by opening a gateway to lucrative deals featured with fair pricing, transparency and zero compromise on the quality”.