Myntra Big Fashion Festival registers a whopping ~460 million Customer Visits

Bengaluru, October 19, 2023: Myntra's marquee festive fashion event, the Big Fashion Festival (BFF), concluded its outstanding and biggest edition by far, witnessing ~460 mn customer visits over the much-loved extravaganza, including early access. The fourth edition of the BFF offered access to more than 23 lakh styles, while scaling up the selection by over 50% from the previous edition, enabling a diverse set of over 6000+ homegrown, D2C and international brands to cater to the festive shopping needs of people in the country. 

Some of the leading metros driving demand were Bengaluru, New Delhi, Mumbai and Hyderabad, among others. The platform also witnessed discerning customers with an appreciation for premium and trendy fashion from Tier 2 & 3 regions, fueling the festive fervour with ~42% of the demand originating from these regions. Lucknow, Patna, Indore, Guwahati, Bhubaneshwar, Dehradun, Jammu and Siliguri were among the top cities and towns in the non-metro regions.

Speaking on the success of the Big Fashion Festival, Neha Wali, Head of Growth and Revenue, Myntra, said, “We are delighted to have helped spread the festive cheer across the country, as we conclude yet another exciting edition of the Big Fashion Festival. Having registered an incredible ~460 million customer visits and a record number of new customers, we are thrilled that the event played a crucial role in amplifying the growth of our brands partners, including legacy and D2C brands while some of the international brands experienced India’s festive fervor with us for the first time. Apart from key fashion staples spanning across Indian wear, Fusion wear and Footwear, categories such as Beauty and Personal Care, Home Decor and Furnishing, Jewellery, Luggage and Travel Accessories, and Watches & Wearables have witnessed substantial growth, as consumers seek a festive transformation beyond their apparel choices. We are grateful for the trust that the trend-first shoppers of the country continue to place in us, strengthening our position as one of the go-to fashion, beauty and lifestyle destinations in the country."