MSITEK Accelerates Next-Gen Retail Innovation at SAP S.Market with AllGoVision’s AI-Powered Surveillance

Chandigarh, Aug 7, 2025: In a bold step towards intelligent, future-ready retail, MSITEK, a global SAP (Systems, Applications & Products in Data Processing) partner and digital transformation specialist, has successfully integrated AllGoVision’s advanced AI-based video analytics into S.Market — a fully automated, sustainable micro-market concept co-developed by SAP and Compass Group. S.Market, located at the SAP Labs India Innovation Park in Bengaluru, serves as a live innovation hub where SAP customers and partners co-create and validate next-gen retail technologies.

“Retail innovation doesn’t end with automation — it begins with intelligence,” said Ashoo Tuli, Co-Founder and CEO of MSITEK. “We chose AllGoVision not just for surveillance, but for their ability to transform cameras into real-time decision engines. Within S.Market, these insights help retailers act faster, optimize better, and ensure safer experiences for all.”

As the official technology integration partner, MSITEK has embedded real-time surveillance, behavioral analytics, and operational intelligence into the heart of S.Market. The collaboration merges SAP’s enterprise strength, Compass’s operational excellence, and AllGoVision’s cutting-edge AI to create a frictionless, secure, and insight-driven retail experience that is ready to scale globally.

"Modern consumers expect more than just speed and convenience — they seek safety, visibility, personalization, and efficiency," added Tuli. 

The store features a 24/7 grab-and-go format, modular architecture, and seamless digital integration — from intelligent shelving and automated payments to real-time video intelligence. In this environment, AI-powered surveillance becomes foundational — improving safety, reducing shrinkage, optimizing layouts, and delivering behavioral insights.

MSITEK: Bridging Enterprise IT with Intelligent Retail

Founded in 2014 and headquartered in Princeton, New Jersey, MSITEK is a trusted SAP partner, known for leading enterprise transformations, SAP cloud migrations, and RISE with SAP implementations across North America, Europe, and India.

At S.Market, MSITEK was tasked with a key challenge: integrating AllGoVision’s AI-driven video surveillance platform within SAP’s broader digital ecosystem.

This integration enables:

* Real-time incident detection and automated alerting
* Crowd and anomaly monitoring
* Footfall analytics for space and marketing optimization
* Heat maps and dwell-time data for merchandising decisions
* Compliance tracking for operational consistency

Through cloud orchestration and seamless Application Programming Interface(API's), MSITEK infused AllGoVision’s deep learning capabilities into S.Market’s core infrastructure — powering a retail experience that is smart, safe, and scalable.

Established in 2009 and based in Bangalore, AllGoVision is a leader in AI-powered video analytics. Its platform delivers over 50 features including facial recognition, intrusion detection, license plate reading, queue management, and more — deployed across smart cities, airports, infrastructure, and enterprise campuses.

For S.Market, AllGoVision’s solution was customized for micro-market use — balancing advanced security with customer privacy, low-latency processing, and intelligent alerts. The MSITEK-AllGoVision partnership is rooted in more than technical compatibility — it reflects a shared vision for digitally native, secure, and data-enabled retail environments.

As consumer expectations rise and digital innovation accelerates, micro-markets like S.Market represent the future of retail — compact, contextual, and constantly learning. With SAP and Compass providing the foundation, MSITEK ensures that the intelligence driving the experience is as scalable and future-ready as the infrastructure itself.

Whether it’s embedding AI surveillance, enabling real-time analytics, or connecting with cloud-native enterprise systems, MSITEK remains a trusted transformation partner — committed to redefining intelligent retail for the digital era.