Mercedes-Benz India raises benchmark in luxury SUV segment with long wheel base new GLE

Bolsters its strong SUV presence

Mercedes-Benz India raises benchmark in luxury SUV segment with long wheel base new GLE
Photo 2: From L to R: Santosh Iyer, Vice-President, Sales & Marketing, Mercedes-Benz India and Mr. Martin Schwenk – MD & CEO – Mercedes-Benz India at the launch of the new Long Wheelbase(LWB) GLE. Mercedes-Benz India launched two variants of the LWB GLE – the 300 d and the 400 d (hip-hop variant) with active suspension system E-Active Body Control.

New Delhi: India’s largest luxury car manufacturer Mercedes-Benz today launched the latest generation of the GLE featuring a long wheelbase. The new LWB GLE boasts of the latest technology offered in an SUV on Indian roads and combines superlative on and off-road driving characteristics with an interior, which is luxurious and spacious than ever before, thanks to the long wheelbase. The LWB GLE displays iconic Mercedes-Benz design while remaining true to its character as an off-roader. The interior derives its fascination from the contrast between the luxurious and elegant design and the digital high-tech of our MBUX system. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India and Santosh Iyer, Vice-President, Sales & Marketing, Mercedes-Benz India, launched the new GLE in New Delhi, today.

Speaking about the launch, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “At Mercedes-Benz we know the customers’ pulse and our endeavour is to offer them with product offerings that are best-in class. The GLE remains one such winning product, and the fourth generation GLE that comes with a long wheelbase is further going to redefine and create a new benchmark in the luxury SUV segment. The new GLE long wheelbase offers an extended and plush interior cabin space that remains unmatched creating significantly more space, especially for the rear passengers. Apart from luxurious appointments, the new LWB GLE featuring innovative driving assistants, new engine range and a permanent 4MATIC all-wheel drive makes it an agile and capable off-roader as well. We are confident, the new LWB GLE will continue Mercedes-Benz’s dominance in the luxury SUV segment making it the right choice of a luxurious. The new LWB GLE combines an intuitive infotainment system along with MBUX, superior in-cabin comfort and exemplary driving performance.”

Mr. Schwenk added, “With Restless for Tomorrow brand motto, we commenced our exciting journey for 2020 that began with the launch of EQ brand and gaining momentum with the GLE launch. The new LWB GLE kick-starts our product offensive for the Indian market and reiterate our commitment towards launching new products for our discerning customers. Since its launch in India, the GLE has sold over 13,000 units in India and remains the highest selling luxury SUVs in this market. The new LWB GLE is targeted at customers who are seeking a premium experience in the urban environment and loves to tread the unbeaten path and explore the outdoors. The new LWB GLE makes for a very compelling offering in the luxury SUV segment and we are confident it will continue to remain on top of a luxury car buyer’s preference.”