Max Fashion launches its 250th store in India with Yami Gautam

Max Fashion, country’s largest fashion brand, set up its 250th store in India with the launch of a new store at Ambience Mall in Delhi. This is Max Fashion’s 21st store in Delhi NCR. The store was launched by none other than the vivacious Bollywood actress Yami Gautam in the presence of a huge crowd gathered to celebrate the opening of their favourite brand store in Delhi's busiest and happening hub.

Yami Gautam looked stunning at the event as she sashayed down, along with 10 models, revealing Max Winter’18 Collection. The high street winter collection by Max is all about staying true to its tagline- Look Good, Feel Good. The collection is young, vibrant and draws its inspiration from the upbeat city culture with biker jackets, cool slogan sweat tees, faux fur jackets leading the way to a fashionable winter.

Yami Gautam cut the ribbon and the new store was announced ‘open’ for all. Yami also met kids from a Delhi NGO who were waiting to have a glimpse of their favourite actress. Yami enjoyed cake cutting session with these kids which was followed by media interactions.

Speaking at the event, Yami Gautam said, "I am from Himachal and winters are something I always look forward to. I absolutely loved the High Street Winter collection by Max Fashion as it is fashionable and comfortable. I love wearing layers, jackets, scarves and I think they have just the perfect mix of winter wear for day time and night events. I feel stylish, warm and beautiful in what I am wearing today."

On the occasion, Mr. Vivek Sharma - Business Head (North), Max Fashionsaid, “We are extremely excited to launch 250th MAX store in India &21ststore in Delhi NCR which is undoubtedly a huge market for us. It’s just the beginning as we are focussed to achieve many more milestones. Looking at geographical penetration of our stores we are widely spread across West Delhi, Noida, Ghaziabad & Gurgaon &are focussed to extend our reach in South & Central Delhi.

Mr. JitenMahendra, Vice President Marketing, Max Fashion added, “This is a huge landmark for us, launching our 250th store that too in the capital city. This new store is yet another venue for customers to come and explore. Living up to the aim of democratising fashion, the new Max High Street Winter Collection will definitely serve the urban youth, kids and fashion-conscious customers with the best of fashion at affordable prices."