Max Fashion, India’s largest fashion brand, as a part of their festive season celebration, had run its CSR campaign ‘Make a Wish, Make a Difference’ in Delhi NCR Region. Through this initiative Max reached out to its customers and gave them a platform to fulfil their wishes and make a difference in other people’s lives as well.
This campaign, which commenced with the noble thought of making Diwali special for everyone, witnessed over 30,000 customer participating to register their wishes from a given wish list for themselves and for the less privileged. The campaign was welcomed with open hearts, 50 underprivileged children, in association with Child Rights and You (CRY), were treated with a special Diwali lunch, new clothes for the festivities, books and stationery and medical aid Along with this, 16 winners from Max have been rewarded with gifts (such as kindle,mobile phones, wrist watches & max merchandise)worth 2 Lakhs to the underprivileged kids & max customers.
Talking about the initiative, Saurabh Garg, Regional Manager, Max Fashion said, “We are amazed at the response we have got from our customers for such a special cause to spread joy and togetherness among the ones who might not get to celebrate Diwali in the way we do. Max understands the value of giving back to the society and this initiative aimed to make a difference in the lives of the less fortunate”.
Commenting on the association, Radio Mirchi’s RJ Sayema said, “We chose to partner with this cause because we believe it can eventually influence a behaviour change. This initiative has encouraged people to make a wish for someone else and spread happiness. The response we received has been overwhelming.”