MARKFED all set to launch mineral water through its premium brand 'Sohna'

Chandigarh, July 29, 2013: After popularising the mouth watering dishes like Saag and Rajmah which were having huge demand in the European and Arab countries, Punjab MARKFED, the largest Cooperative of Asia, is now all set to capture the bottled drinking water market in India as well as in abroad by launching the hygienically tested water under its premium ‘Sohna’ brand.

Showcasing the 'Sohna' brand of drinking water was a part of integrated marketing strategy in view of huge demand of MARKFED products accepted globally. MARKFED has made foray into the mineral water market in Indian and international level, realising its brand patronage and it was exploring all the possibilities to take this unique initiative to give a major fillip to the economy of the state's prestigious marketing cooperative. MARKFED, the public sector undertaking of the Punjab Government, has left an impeccable imprint in market with the quality food products like Ghee, Refined Oils, Sauces and Basmati Rice etc. but now with the ever increasing demand of the bottled water in the state, it was all set to introduce the Sohna packaged drinking water in the near future.

Pertinently, India was one of the leading countries in the consumption of the packaged drinking water across the world.  Likewise, Punjab also leads the country in the consumption of bottled water; resultantly MARKFED has geared up its all out efforts for this ambitious project. The production unit of this packaged drinking water was likely to commence at village Chuharwali in Jalandhar district, which would be made operational by January 2014.    

The entire matter relating to the launch of 'Sohna' drinking water was thoroughly discussed with the top brass of the Cooperation department in a high level meeting presided over by Punjab Chief Minister Parkash Singh Badal and the decisions taken in this meeting was crystallised in a series of meetings convened by Principal Secretary Cooperation SK Sandhu, who further asked the Managing Director MARKFED KS Sra to prepare a comprehensive blueprint for the launch of mineral water. Subsequently the Chief Minister approved the action plan submitted by MARKFED and asked its MD to further explore possibilities for popularising the existing and new range of products manufactured by MARKFED. Since, the ‘Sohna’- a trusted household name known for its reliable products enjoy the confidence of millions of people thus it had vast potential for its growth.

Therefore it was observed that MARKFED must make endeavor for developing an efficient marketing network to facilitate the sale of its premium products at country's leading malls, stores, outlets and mega markets besides tapping the unexplored potential of exports. The marketing team of MARKFED has already pulled up their socks to launch this ambitious project which might turn the fortunes of this PSU to reach zenith in marketing its wide range of time-tested and quality products.