Ludhiana News- Pidilite launches Dr. Fixit Roofseal &Roof Accessories in city

Ludhiana, October 1, 2013:  Dr. Fixit from the house of Pidilite, the leader in Waterproofing Industry, has launched Dr. Fixit Roofseal & Roof Accessories, a lighter and durable waterproof coating with anelongation of 500% which can bridge gaps to help keep the surface watertight.

Dr. Fixit Roofseal is a cold applied elastomeric waterproofing coating for new roofs and terraces. It has easy brush application accompanied by Dr. Fixit Roofix Drain which prevents clogging of drainage system. It has been used in Singapore, Thailand and other places for many years in prestigious projects as well as in households for rooftop waterproofing.

Dr. Fixit is one of the most trusted brands in the Indian construction industry knownfor its innovation and pioneering solutions for waterproofing problems.Continuing the brand promise further, Dr.Fixit is committed to launching solutions for different application areas. Dr. Fixit products breaks common mythsand demystifies the problems associated with conventional waterproofingpractices. Brickbat coba used conventionally for waterproofing of terraces hasmany shortcoming. It is rigid and does not accomodate temperature variationresulting in cracks, or adds to unnecessary deadload and acts as a waterstorage and water seeps through resultant cracks thereby does not providewaterproofing nor Insulation.

Sanjay Bahadur Global CEO- Construction Chemicals Division, Pidilite Industries Ltd. said, “Ludhiana, is essentially one of our key markets and people here often face problems with terrace waterproofing. Conventional waterproofing practices like brickbat coba leads leakages, peeling off paints and growth of fungus. The best practice used internationally isto coat the terrace with elastomeric coatings in new construction phase itselfand we at Pidilite have worked towards the same. Dr. Fixit Roofseal is a revolutionary product for new terrace waterproofing that will provide the end consumer with a comprehensive solution to their issues related with roofs and terraces.”