Lavazza relaunches Aroma Intenso with new packing

The new packing preserves the organoleptic properties intact till brewed.

Bengaluru, May 29, 2019: Lavazza, the iconic Italian coffee brand has relaunched Aroma Intenso, a rich and intense blend perfect for the modern workplace coffee culture. The characteristics of this blend keeps its organoleptic properties intact until the moment at it is brewed. The Medium dark roast enhances the natural full body and intense aroma of the coffee and richens the experience with its aromatic notes of tobacco and cocoa. With Aroma Intenso, one can indulge in a velvety creamier cup of best Italian espresso at office.

Aroma Intenso beans are sourced from Chikmangalur & Coorg regions of Karnataka and processed in the Lavazza’s plant located at Sri City. This premium coffee blend is designed for office and vending businesses. It is best suited for the Indian palate with its Arabica and Robusta blend and can easily be the hot beverage of choice for beating Monday blues and mid-week dilemmas.

Commenting on the new launch, Jai Ganesh Ramnath, MD, Lavazza India said that “Coffee is widely accepted as an efficient solution for increasing workplace productivity and a proven means to stay energetic throughout an otherwise tiring day. Lavazza’s Intenso Aroma coffee helps organizations to keep the office space positive and vibrant. This hot beverage can help increase efficiency and create a nurturing environment at any workplace with the right amount of caffeine to boost the office spirits and increase overall productivity.”