Kross Bikes launches new models

Ludhiana, March 2, 2023: Kross Bikes, the most reputed and sought-after bicycle brand in the country, announced the launch of 18 new models of bicycles on its 10th anniversary. These bicycles range across its various categories including MTB, road bikes, ladies and kids.

Addressing the press conference here today, the company’s chairman Vijay Munjal and MD Gaurav Munjal added that, “Kross Bikes is a 10-year-old brand that has been on the path of robust growth. The Kross brand is popular among all age groups for its attractive colours and sporty looks whereas the youth acknowledge Kross for its reliability, quality, and design and for being a part of their fitness journey.”

They further said that Kross Bikes has laid the grounds for investing more than Rs 110 crore in revamping its manufacturing facility with state-of-the-art German paint shop and new technologies which would help in developing better products with the technology invested in. The foundational work on this has already been started and is expected to continue over the next financial year. They said the company is giving more focus on quality of the products, adding that this is the reason that the quality of their products is not less than any international- brand. To a question, they said, “We are the best”.

They added among the 18 new bicycles being launched, six each will be in the kids and MTB categories and three each in the ladies and road bikes categories. These include the all-new Kross Cubic with Shimano transmission & Kross Rapture as well as the Kross Berlin, Texas & Roam city bikes with streamlined aerodynamics for youngsters in indigenous geometric frame designs. In the age group of 5 to 8 years, Kross Vegas, Aviator & Zinger are being introduced with exciting eye-catchy colour combinations. .

Further, they said the launch of the new bicycles will add to the growing portfolio of innovative bicycles for health enthusiasts and amateur riders from Kross Bikes.

The company’s AVP (Sales and Marketing) Sameer Mehta also spoke on the occasion.