Kerala CM relaunches Milma brand with support of NDDB

Thiruvananthapuram, April 18, 2023: Pinarayi Vijayan, Chief Minister of Kerala re-launched Milma brand owned by the Kerala Cooperative Milk Marketing Federation at RDR Convention Centre, Edappazhanji, Thiruvananthapuram today.

The re-launch was initiated in response to the findings of a market study conducted by the National Dairy Development Board (NDDB) on behalf of the Ministry of Animal Husbandry and Dairying, Government of Kerala, which highlighted the need to revitalise the brand to connect with the changing demographics and consumer preferences. The rebranding exercise was undertaken with the support of NDDB.

Addressing the event virtually, Meenesh Shah, Chairman, NDDB, praised Milma for completing this phase of brand building exercise in the shortest possible period of time and expressed hope that this initiative will inspire other cooperative brands across the country to take up similar brand development activities.

The NDDB Chairman highlighted that this was one of the most significant marketing interventions by NDDB in recent years and the Dairy Board is proud to have played a crucial role in assisting Milma to overcome the challenges faced by the brand. Apart from manpower support, NDDB has extended financial assistance to the tune of Rs 56 Lakh in this project.

J Chinchu Rani, Minister, Animal Husbandry & Dairy Development, Govt of Kerala; Adv Antony Raju, Minister, Transport, Govt of Kerala; VD Satheesan, Leader of Opposition, Kerala Legislative Assembly, Arya Rajendran, Mayor, Thiruvananthapuram Corporation; Dr Shashi Tharoor, Member of Parliament; Pranabjyoti Nath, Secretary, DAHD, Govt of Kerala and KS Mani, Chairman, Milma graced the event.