Jaypore’s New SS’24 Collection Redefines Spring/Summer Fashion with Timeless Artistry

Hyderabad March 13, 2024: Jaypore, the artisanal lifestyle brand from the house of Aditya Birla Fashion and Retail Ltd., launches its Spring Summer ‘24 collection – amalgamating ease and elegance. With classic hues and breezy silhouettes crafted from airy cotton fabrics, each piece is perfect for a graceful summer ensemble. From flowing floral dresses to sartorial kurtis and tunics and relaxed trousers, every piece exudes effortless style and breathability– ideal for the sunny days and balmy nights ahead.
 
One of India’s leading destination brands for all artisanal finds, Jaypore’s range extends across apparel, jewellery, home accents, and accessories. India’s heritage of handmade crafts and traditional finds is honoured with the brand’s commitment to designing, sourcing, and retailing authentic Indian products suited for a contemporary lifestyle. 
 
Sooraj Bhat, CEO, Ethnic Business, Aditya Birla Fashion and Retail Ltd. said, “The SS’24 collection highlights Jaypore's steadfast commitment to harmonizing traditional craftsmanship with contemporary aesthetics. It reflects our firm dedication to providing customers with timeless apparel, jewellery and home accents that pays homage to our rich historical legacy while embracing modernity. The new SS’24 collection embodies a timeless elegance while prioritizing the comfort and crafts this season needs. The light fabrics, chic silhouettes, and crafts such as block prints, Ajrakh, Hand-embroidery, Chikankari, Ikat textiles, Tribal silver, Temple, and Filigree jewellery, and many more make a perfect addition to any summer wardrobe and home.”