Jaypore, ABFRL’s Leading Artisanal Lifestyle brand, unveils its Winter Wedding Collection

New Delhi, December 13, 2022: Jaypore, India’s leading artisanal lifestyle brand from ABFRL, unveiled its Winter Wedding Collection at a star-studded event at its Turner Road, Bandra store. Noted playback singer Khushboo Grewal hosted the evening for a select audience that included eminent personalities like Simple Kaur, Dimple Jangda, Dhrriti Saharan, Shilpa Saklani, Akriti Ahuja, Shrima Rai, Himani Singh and Shweta Bhardwaj, among others. The celebrity guests were dressed in regal apparel and aesthetic fashion accessories created exclusively for the event.

With its signature heavy embellishments, stunning embroidery and rich Indian colours, JAYPORE’s Winter Wedding collection promotes Indian crafts and is an enticing addition to one’s closet and home. Each element perfectly complements the festive and celebratory mood, from the grandiose collections of Padmini, Zar, Amirah and more in women’s apparel to craft-inspired home décor collections of Amithi, Kaavia, and Ganjifa.

Besides unveiling the wedding collection, stylist Mandeep Kaur gave the guests beautiful makeovers in ornate pieces from the new collection.

Rashmi Shukla - Business Head – JAYPORE, Aditya Birla Fashion and Retail Limited said, “This wedding season, Jaypore is excited to present our new winter wedding collection. Highlighting a diverse and extensive range of regal attires and accessories for men and women. Elegantly embellished in rich hues, with a wide range of options to choose from. These have been specially curated for the festivities along with an artisan craft inspired homeware collection, making it the perfect gifting option this celebratory season.”