New Delhi: It's lights, camera and action time in the capital city as BollyGoods, a fashion and lifestyle exposition is all set with its 3rd edition to give Delhiites a glimpse of celluloid inspired fashion, lifestyle and art.
Scheduled for the 21st and 22nd July 2017, BollyGoods highlights the rich creativity beyond the screen magic of the Indian celluloid. The show hosted its first preview of the 3rd Edition, at the Ferns & Petals flagship store, MG road. Those spotted at the event were Anju Modi, Nida Mahmood, Rina Dhaka, Hemant, Meeta Gutgutia, Safir Anand, Abhijeet Khanna, Elisha W and many more.
Founded by Ms. Promila Jain Bahri, BollyGoods aims at bringing forth the unsung heroes who ensure a perfect cinematic experience. Be it the fashion designers, the stylists, makeup artists or the jewelers, BollyGoods showcases the creative work and aesthetics behind Indian Cinema.
To be held at The Pavilion, DLF Emporio, New Delhi BollyGoods is coming together of the reel and the real worlds. Speaking on the occasion Ms. Promila Jain Bahri says, “BollyGoods is all about design and luxe living. Fashion, art and craft are hugely inspired from Indian cinema and vice versa. BollyGoods is our attempt to showcase the creativity from the celluloid world globally and feel proud of the fact that it’s made in India."
While the season will witness designers like Rina Dhaka, Anju Modi, Nida Mahmood, Bijoux, Varun and Nidhika, Saheen Manan, Elisha W, Hemant Kaushik, and more showcasing their collection, BollyGoods also brings forth the star makers to its audiences.
Day One opens with a styling workshop by celebrity stylist by Sukriti and Aakriti Grover, who will ensure that you get the desired look in no time and discover the secrets of star fashion.
The evening lays the red carpet to celebrate BollyGoods’ inaugural night with The Raja of Indian Celluloid- a Retrospective on a filmmaker Muzaffar Ali curated by Sathya Saran.
Day Two opens with a beauty workshop with celebrity makeup and wellness artists Blossom and Samantha Kochchar over a chai with Shy Kalra. The two-day mega celebration of all things filmi concludes over with a talk on scaling the stairway to stardom with star makers Arti & Kailash Surendranath capturing the dramatic careers of five superstars.
An event of such scale needs support and would not be possible without its patrons Decor partner by Meeta Gutgutia, F&B partner Roseate House - Chini and Chidya Ghar, Invitation Partner Ravish Kapoor, Sparkle Partner Confluence and Legal Partner Anand and Anand, Film Partner Click My Dreams.