ITC’s B Natural and Amway India collaborate to launch B Natural + range

Shimla:  In a unique partnership, ITC's B Natural and Amway India have collaborated to launch the first of its kind B Natural + range for the Indian consumer. B Natural Juices & beverages which believes in providing fruit nourishment to its consumers, intends to provide the dual benefit of Immunity + Fruit &Fiber to them with the launch of the B Natural + range.  The promise of supporting immunity is delivered by a unique clinically proven ingredient, which has been developed by ITC's Life Sciences & Technology Centre (LSTC). The new B Natural + range will be available in two popular variants - Orange and Mixed Fruit.
Talking about the exclusive collaboration, Mr. Anshu Budhraja, CEO, Amway India Enterprises Pvt. Ltd. said that Amway is a brand of choice among health enthusiasts with Nutrilite being the world's No. 1 selling vitamins and dietary supplements brand, and enjoys a strong legacy of more than 80 years of pioneering and perfecting the plant-based approach to supplementation. Backed by the best of nature and the best of science, the Nutrilite All Plant Protein is known to be a foundational ingredient for immunity building. Currently given the heightened awareness around immunity, we believe that the Nutrilite All Plant Protein, known for its immunity properties combined with B Natural's + range, is going to offer a delicious option for strengthening immunity, and will be a compelling value proposition for the consumers.