Indriya, Aditya Birla Jewellery, strengthens Punjab presence with its first store in Ludhiana
Indriya, Aditya Birla Jewellery, has launched its first store in Ludhiana, marking its 3rd store in Punjab, further strengthening its presence in the state. The expansion reflects the brand’s continued focus on markets with strong cultural affinity towards jewellery.
City Air News
Apr 10, 2026 08:20
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Ludhiana, April 10, 2026: Indriya, Aditya Birla Jewellery, has launched its first store in Ludhiana, marking its 3rd store in Punjab, further strengthening its presence in the state. The expansion reflects the brand’s continued focus on markets with strong cultural affinity towards jewellery.
Speaking on the occasion, Sandeep Kohli, CEO, Indriya, said, “Punjab is an important market for us, shaped by its rich jewellery traditions, robust wedding-driven demand, and an increasing preference for design-focused pieces. As a major commercial hub, Ludhiana boasts a dynamic consumer base. Through this store, we aim to offer a broader selection of designs and deliver an elevated, seamless retail experience to our customers.”
