In tribute to Punjab's Chardi Kala Spirit, Entire Mela Income from Saras Mela-2025 to boost Flood Relief Fund-DC Himanshu Jain

Ludhiana, Sep 17, 2025: In a heartfelt gesture aligning with Chief Minister Bhagwant Singh Mann's "Mission Chardi Kala" initiative, Deputy Commissioner Himanshu Jain on Wednesday announced that whole income from the prestigious Saras Mela-2025 will be donated directly into flood relief funds to support Punjab's recovery from the recent devastating floods.

Jain emphasized the Chief Minister's clarion call to citizens across the nation to rally behind Punjab which has faced widespread devastation due to the unprecedented flooding. Saras Mela-2025 will embody this spirit, with its theme serving as an ode to the indomitable Chardi Kala ethos of Punjabis rising above adversity with unwavering optimism and strength," Jain stated. He added that this commitment builds on the district administration's earlier pledge to donate revenues from the Daily Star Nights program toward flood relief efforts. Now, extending that solidarity, the entire net income from Saras Mela-2025 will be diverted to the cause.

To guarantee flawless experience for the visitors, DC Jain issued directives to officials from multiple departments, to coordinate seamless arrangements for the 10-day extravaganza. The mela, a vibrant celebration of Punjab's rich artisanal heritage, folk traditions, and culinary delights, is scheduled from October 4 to 13 at Punjab Agricultural University (PAU) grounds in Ludhiana.

Urging widespread participation, DC Jain exhorted the people of Ludhiana and beyond to join in large numbers, immerse in the festivities, and extend wholehearted support. He added that their presence and contributions will not only revive our cultural pride but also fortify our resolve to restore Punjab to its glory."

The 10-day mega event will feature over 500 stalls showcasing the works of more than 1000 artisans, craftsmen, traders, and skilled individuals from across India. There will be vibrant display of handicrafts, traditional arts, and culinary delights. The Mela will also host performers from various states, presenting India’s rich cultural heritage through music, dance, and art.