ICICI Bank launches loyalty programme for remittances from US

Offers exclusive benefit of preferential forex rates to NRIs transferring money from US to India Mumbai: ICICI Bank today announced the launch of a loyalty programme for customers of Money2India(M2I), its flagship remittance service, based in the US. Christened, ‘M2I Rewards’, it is a unique tier-based programme that offers preferential forex rates to customers for transferring funds to India. ICICI Bank is first Indian bank to introduce a loyalty programme for its remittances service. Talking about the new rewards programme, Mr.Vijay Chandok, Executive Director, ICICI Bank said, “ICICI Bank is one of the leading players in the Indian remittance market. We constantly strive to fulfil the ever-evolving expectations of our customers by offering them the best of benefits. Keeping in line with this, we aim to consistently reward our loyal customers who transact regularly using the Money2India platform. The differentiated value proposition that the ‘M2I Rewards’ programme offers, ensures that customers reap rewards throughout the year on every transaction they make. This encapsulates our belief that ‘the more you send with M2I, the more benefits you get’.”