Honda ups the ante in 100-110cc commuter segment, Launches the all-new Shine 100 in Uttar Pradesh

Lucknow, May 19, 2023: Creating a new paradigm in mass mobility, Honda Motorcycle & Scooter India (HMSI) today launched its most affordable and fuel-efficient mass motorcycle – Shine 100 in Uttar Pradesh. 

 
Now marking its presence in the 100cc basic mass commuter category, Honda’s brand Shine’s undisputed leadership in 125cc motorcycle segment is a testimony to the trust, reliability, and advanced technology it offers to the customers. Shine 100 is developed with as many as 12 patent applications for the enhancement of reliability.

 
Commenting on the launch of Shine 100 in Uttar Pradesh, Tsutsumu Otani - President, CEO & Managing Director, Honda Motorcycle & Scooter India, said "Launching Shine 100 in Uttar Pradesh is not just a milestone for us, but a testament to our team's unwavering commitment to innovation, excellence, and customer satisfaction. As we continue to set new standards in the industry, we are proud to offer Shine 100 that delivers on our promise of quality, performance, affordability, and style. We believe that Shine 100 will set a new benchmark in the industry and pave the way for a brighter future.”

 
Launching the all-new Shine 100 in Uttar Pradesh, Yogesh Mathur, Director, Sales & Marketing, Honda Motorcycle & Scooter India said, “Uttar Pradesh is an important market for us, and we are pleased to see the growing demand for our motorcycles in the state. We have a strong dealership network in Uttar Pradesh, and we are committed to provide the best services to our customers. With Shine 100’s reliable performance, comfortable ride, and affordable price, we aim to empower people with the freedom to move forward, to explore new horizons and realize their dreams. Shine 100 is Honda’s promise for every Indian commuter to surpass their expectations by offering unmatched value.”