Honda 2Wheelers India rewrites history in Southern India
No.1 two-wheeler brand celebrates 1.5 Crore customers in South
Hyderabad: Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) – the No. 1 two-wheeler brand in South India has created a new record in its 20th year of operations.
Honda today announced that its cumulative 2Wheeler sales in the southern region (Tamil Nadu, Karnataka, Kerala, Telangana, Andhra Pradesh, Puducherry and union territory of Andaman) has now crossed the phenomenal 1.5 crore units’ mark since inception in 2001.
Customer trust in brand Honda has gained speed over 3 times in 20 years
In 2001, Honda started delighting its valued customers in south region with its debut two-wheeler Activa. It took Honda 15 years to gain the trust of its first 75-lac customers (2001-2016) in the Southern region.
The latest 75-lac customers have joined the Honda family in just 5 years - a feat considering that Honda doubled its customers in southern region in just one-third the time. Overall, Honda 2Wheelers India continues as the undisputed No.1 choice of South region with over 1.5 Crore customers.
Thanking customers and speaking on this landmark feat, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “We thank our 1.5 Crore customers for making Honda their first choice of mobility in South… This trust and loyalty earned in 2 decades has catapulted Honda to become the No. 1 brand in the region. From our first all-India dealership inauguration to our biggest Indian production facility in this region, South has always been very close to Honda’s heart. Today, the South region continues to lead the two-wheeler demand momentum for us. In future as well, expect a lot of excitement from Honda across both - the trusted Red Wing (domestic scooters & motorcycles line-up) and exclusive Silver Wing (Premium motorcycles ranging from 350cc to 1800cc).”