Honda 2Wheeler India’s Shine brand crosses 90 lac plus customers

New Delhi: Honda Motorcycle & Scooter India Pvt. Ltd. today announced accomplishment of a new milestone. Consistently setting new benchmarks in 125cc motorcycle segment, Shine has now delighted over 90 Lac customers since its launch in the year 2006.
 
Leading from the front, Honda Shine brand enjoys highest market share of 39% in its segment. Not just this, the overwhelming acceptance of the customers is such that brand Shine recorded double digit YOY growth of 26% from 75,144 units in November 2019 to 94,413 units in November 2020.
 
Speaking on the legacy of brand Shine, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd said, “We are deeply humbled by the trust of over 90 Lac happy customers in brand Shine. Over the years, Shine has redefined the 125cc segment leading customers’ expectations with continuous product & feature enhancement. At Honda, we remain committed to delight our customers with the Joy of riding.”
 
Elated by this remarkable feat, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Shine is India’s favorite 125cc motorcycle & holds a very important place in our product portfolio. Today, Shine leads the pack proudly in its segment and has the distinction of being the only exclusive 125cc motorcycle brand in the Top 4 selling motorcycles of the country. With a very high rate of user’s recommendation, Shine continues to strongly establish a sense of confidence and Peace of Mind amongst new buyers. Thank you India for your trust in #AMAZINGSHINE!!”