HipsterNation by Indigo Nation creates a new benchmark in fashion industry


Styles over 10,000 youngsters in Hipster look in just 4 days!
Mumbai, May 18, 2017: Indigo Nation, a cult brand for the young and the restless from the house of Future Lifestyle Fashions, launched #HipsterNation across the country to give the perfect hipster look to all the youngsters between 11th to 14th May. The brand called all the fashionable youngsters to shop from their curetted hipsters’ look, worth up to Rs 4,000 at a stunning price of just Rs 2,000. The activity saw an overwhelming response PAN India.
The purpose of this activity was to position Indigo Nation uniquely as a brand that offers a complete look to the youngster. Aligned with the current lifestyle choices made by the youngsters, Indigo Nation’s latest collection gave an opportunity to update their wardrobe with a hipster touch in it. The four day activity saw over 10,000 looks sold.
Speaking about the campaign Datta S Naiknavare, Chief Brand Manager Indigo Nation said, “The campaign is a creative approach from the brand to add more value and variety to style today's youngsters in hipster look . The looks are exclusively designed keeping in mind the fast-paced and ever changing lifestyle of the young, driven and restless men. Our constant endeavor is to offer our customers latest in fashion, style and trend."
Shibani Mishra, Chief Marketing, FLF Brands added "The response received was amazing. We have sold over 10,000 looks in these four days across the country. While most brands try selling products through various promotions Indigo Nation came up with an unique approach of selling looks and went on to establish itself as a fashion icon for the youngsters".
"Through #HipsterNation we have created an unique property for the brand. Moving forward we will invest in creating a community of these hipsters who have engaged and trusted the brand"
Indigo Nation is a one-stop solution for all look woes of the youngsters who like to dress up comfortably, yet fashionably for all occasions.

Thursday, May 18, 2017