Hero MotoCorp further strengthens its presence in Central America

New Delhi: Hero MotoCorp Ltd., the world’s largest manufacturer of motorcycles and scooters, has reinforced its presence in Central America by appointing new distributor partners in Nicaragua and Honduras, with aggressive expansion plans for both countries.
 
Hero MotoCorp has lined up a slew of new launches, including its range of premium motorcycles, in both countries and will also expand its network with extensive customer touch-points and flagship stores in key markets.
 
Grupo Casa Pellas – one of biggest economic groups and the leading motorcycles, cars and trucks company in Nicaragua with 107 years of experience – has been appointed as the exclusive distributor of Hero MotoCorp in the country.
 
The Company has appointed Movesa S.A., as its exclusive distributor in Honduras. Movesa S.A. is one of the most important companies in Honduras with 14 years of experience in the motorcycle market.
 
Commenting on the development, Sanjay Bhan, Head, Global Business, Hero MotoCorp said “Honduras and Nicaragua are key markets for us in Central America and our expansion plans clearly showcase this. We are also very happy to have partners such as Grupo Casa Pellas and Movesa S.A. who will enable us to expand our footprint in both the countries. Through our new products and extensive customer touch-points, we aim to reach out to the youth in these countries who are looking for premium and stylish two-wheelers.”