Chandigarh, October 17, 2019: B Natural range of fruit beverages from ITC Ltd and Best Price India, rang in an early Diwali celebration for consumers in Chandigarh. People who stepped into the Best Price store for their purchases were in for a surprise as they were greeted by Harmanpreet Kaur, the Vice Captain of Indian Cricket team.
In addition to this, on their arrival at the billing counter Harmanpreet Kaur presented them with B Natural’s gift packs, adding to the overall Diwali festive cheer. Harmanpreet was accompanied by the Winners of B Natural Harman XI- a platform for recognizing the ‘honest’ talents amongst girls in the state of Punjab.
B Natural, known for being ‘honest’ and ‘transparent’ has been manufacturing its gift range , made from 100% Indian Fruit, 0% Imported Concentrate, at its Kapurthala factory in Punjab. This is in line with the Brand’s commitment of keeping the people of Punjab at the forefront- Punjab Ki Beti Harman, Punjab Mein Bana B Natural.
Speaking about the initiative Sanjay Singal, Chief Operating Officer - Dairy and Beverages, ITC Ltd, said, “We are proud to offer the unique B Natural Festive Delight gift packs to our consumers this Diwali. These differentiated gift pack juices are made with 100% Indian Fruit and 0% Concentrate, and provide unique and innovative gifting options for consumers. These include the Origins pack, which is made with premium Indian fruits sourced from fruit growing locations, the Lantern Pack which comes with a decorative lamp and the Dry Fruit Pack, which has the goodness of Cashews and Almonds. We are also proud of B Natural Harman XI and its talented girls, who have time and again proved their mettle and brought their talents to the forefront. I am heartened that our valued partner Best Price has joined hands with us on this initiative.”
Commenting on her association with the initiative, Harmanpreet Kaur said, “I believe Harman XI is a great platform to encourage girl talent and I am glad to meet my team once again, this time to spread festive joy through B Natural’s exciting Diwali gifting range. B Natural gifting range has gifts for every occasion, and I am sure these will be enjoyed by the consumers.”