Haier launches India’s first ‘Made in India’, 2 and 3 door convertible side by side refrigerator series
Chandigarh, October 9, 2021: Haier, the global leader in home appliances & consumer electronics and the world’s number 1 brand in major appliances for 12 consecutive years, will be setting a record to be India's first brand to launch ‘Made in India, Made for India’ 2 & 3 door convertible SBS (side by side) 682 and 683 refrigerator series.
After conducting intensive consumer research in India to understand the usage patterns of customers owning a side by side (SBS) refrigerator, Haier landed with a key insight that consumers today not only wish for an SBS refrigerator that has a bigger refrigerator section but also gives the control in their hands to personalize it the way they want. Since most households in India are vegetarian, the large freezer space in a side by side refrigerator is usually under-utilized, while the need for a larger refrigerator section is rarely met. To address these concerns, Haier has introduced two iconic side by side refrigerators which are ‘Made in India and Made for India’.
Haier 683 Series 3-door convertible side by side refrigerator
Haier’s revolutionary offering for the Indian market this festive season is India’s first 3-door convertible side by side refrigerator (683 series). With a 21% convertible section on the top left, it will allow users to increase the refrigerator space from 62% (dedicated) to 83% with just 17% reserved for the freezer at the bottom left, making it truly customizable to complement the needs of a contemporary Indian home. If in case, a user requires more freezer space, they would have the flexibility to increase it to 38% using the convertible section.
Haier 682 Series 2 door convertible side by side refrigerator
Another innovation that Haier is introducing for its customers is the all-new 682 series side by side refrigerator which will be India’s first 2-door 100% convertible SBS with the capability to work as a 100% refrigerator unit. With an improved fridge to freezer ratio of 66:34, users will be able to convert and use the 34% of freezer space as a refrigerator, to suit their needs.
Reiterating its commitment to the Indian consumers, Mr. Eric Braganza, President, Haier Appliances India said, “At Haier India, we constantly thrive on bringing a change in the lives of the people with best-in-class innovation that is truly beneficial to Indian consumers. Rooting to our deep alignment with the Government’s ‘Make in India’ initiative and as a part of Haier India’s commitment to producing innovative products for the Indian consumers, we have launched India's first ‘Made in India’ 2 & 3 door convertible SBS refrigerators. We will continue to strengthen our commitment towards ‘Make in India’ and innovate for the evolving needs of our customers as part of our core philosophy of inspired living.”