Haier India Launches new ‘Made in India, Made for India’ Next-Gen Front Load Washing Machines

Haier Appliances India (Haier India), the global leader in Home Appliances and the World’s Number 1 brand in Major Appliances for 14 consecutive years today announced the launch of its new AI-enabled 959 Direct Motion Motor Fully Automatic Front Load Washing Machines in India. In line with the brand mission ‘Make in India, Made for India’, Haier aims to introduce future-ready smart home, AI and IoT-enabled laundry solutions that provide premium wash and fabric care with new-age technologies at an affordable price of INR 56,990 available across Haier official online store and retail stores.

 
Haier’s commitment to bring in customer inspired products to India remains at the core of the business, and the brand has constantly evolved to meet the consumer demands for inspired living.
 

Speaking on the launch, Satish NS, President, Haier Appliance India said, “At Haier we are committed towards consumer convenience and are inspired to bring in innovations that make everyday life more comfortable. Our new IoT-enabled Front Load Super Drum 959 Series washing machine is a breakthrough innovation that leverages the advances in AI and offers simple, intelligent, and personalized laundry solutions to consumers. We are confident that the new range will further enhance consumer lifestyles and will witness strong adoption across the country.”

 
He further added “The festive season gives us an opportunity to innovate and inspire everyday living for consumers.  With the new product line-up packed with attractive offers, we are excited to be a part of the celebrations and bring high spirits to people during the festive fervor.”