Gulf partners with India Bike Week 2023 and presents Iconic Chai-Pakoda Rides

Chandigarh, September 13, 2023: Gulf Oil Lubricants India Limited is delighted to announce its partnership with India Bike Week 2023 (IBW), a significant step in its ongoing commitment to India’s vibrant and ever-growing motorcycling community in India. As the presenter of IBW's flagship intellectual property, the "Chai-Pakoda Rides," Gulf further cements its dedication to enhancing the experiences of bikers and enthusiasts across the country.

The partnership with IBW is a natural fit for Gulf, as both brands share a passion for motorcycling and the thrill of the open road. Gulf is a leading provider of lubricants for motorcycles, and IBW is the largest motorcycle festival in India. Together, they aim to create an unforgettable experience for bikers across categories.

Amit Gheji, Head Marketing, Gulf Oil Lubricants India Ltd., expressed his enthusiasm about this association, stating, "We are excited to partner with the India Bike Week, the country's biggest motorcycling festival. This event is a testament to the vibrant spirit of India's motorcycle culture, and we are proud to be a part of it. As our two-wheeler lubricant segment continues to grow, India Bike Week provides a fantastic opportunity to showcase our cutting-edge product solutions and engage directly with the motorcycling community and enthusiasts. This engagement plays a critical role in our mission to enhance the overall riding experience for motorcycle owners.”

Speaking on the occasion, Martin da Costa, CEO and founder, Seventy EMG, said, “We are delighted to partner with Gulf for the ten-year anniversary of IBW in Goa this year. Over the past decade, India Bike Week has been instrumental in the astonishing growth of motorcycling culture in the country. Tens of thousands of riders from across the country come together to celebrate all the essential joys of life - comradeship, fun, adventure, travel, independence, and meeting like-minded souls. In its tenth edition, we are positive that the IBW will be witnessing its most epic edition till date, with a huge of line-up of events including Chai-pakoda rides, ride-outs, music festival, food trails, etc.”