Gulf Oil renews its strategic partnership with Bajaj Auto
Gulf Oil already supplying lubricants in Bajaj Auto’s international markets
Chandigarh, 6th January’2020: Gulf Oil Lubricants India Limited (Gulf Oil), a leading global lubricant player, strengthens its enduring relationship with Bajaj Auto by renewing its agreement for a period of further three years. The agreement has been extended to manufacture exclusive, best in class, Bajaj Genuine Engine oils for the Bajaj Auto two-wheeler consumers. Gulf Oil is already supplying lubricants in Bajaj Auto’s international markets across more than 20 countries.
The agreement was signed by Mr. Sarang Kanade, President Motorcycle Business Unit, and Mr. Ravi Chawla, Managing Director, Gulf Oil Lubricants India Limited at a ceremony held in Pune.
Gulf Oil will continue to distribute these Genuine Oils in Bajaj auto’s distributor network, as well in its own dealer network and Gulf Rural Stockist program in rural areas. Gulf Oil has been able to use its channel to substantially increase the presence of Bajaj Genuine Oils in more than 15,000 outlets and grow the business consistently.
Mr. Ravi Chawla, Managing Director, Gulf Oil Lubricants said, “I am glad to renew the agreement with Bajaj Auto. Our association with the brand started in 2016. This was our first OEM association in the two-wheeler category that helped us grow further in motorcycle oils where we already had a strong presence in the ‘Bazaar’ segment. The extension of agreement further demonstrates our commitment to deliver the highest quality products and services that add value to our clients.”
Mr. Sarang Kanade, President Motorcycle Business Unit said, “We are glad to extend our partnership with Gulf Oil. Its best in class R&D setup and manufacturing facilities in India and superior distribution network has enabled the product being available PAN India, and consistently provide greater value to our channel partners as well as consumers.”
Today, Gulf oil has partnerships with multiple manufacturers to provide customized products in Indian geography. Gulf Oil caters to the entire automotive and industrial ecosystem with specialized lubricants to improve performance and utility.