Government’s backing out from making drugs marketing code mandatory skeptical: ADEH 

Ludhiana: The Alliance of Doctors for Ethical Healthcare (ADEH) expressed anguish and disappointment over the reply by the Minister of Chemicals & fertilizers Sadanada Gowda in the Parliament that there is no decision yet from the part of the government to make Uniform Code of Pharmaceutical Marketing Practices (UCPMP) mandatory. The UCPMP was made voluntary for six months from 1st January 2015. It was to be reviewed after six months.    
 
The Alliance of Doctors for Ethical Healthcare (ADEH) has been demanding from time to time that the UCPMP be made mandatory to bring fairness in marketing of the drugs as the industry has failed to comply by the code on voluntary basis. The global experience also shows that voluntary code does not work. The government in 2016 had indicated that it would make the code statutory. But now this U turn raises suspicion of lack of will on the part of the government to keep its commitment and smells of some unfair deals between the government and the pharma companies.   
 
The issue has been brought to the fore as the non-compliance  of the code by the pharma companies adds to the cost of drugs and encourages corrupt practices. It may be pointed out here that the companies spend crores of rupees through associations by sponsoring the medical conferences. They spend a huge amount on travel, accommodation and other expenditures on the doctors for lavish arrangements of the conferences. As per clause 7.2 of the UCPMP “companies or their associations/representatives shall not extend any hospitality like hotel accommodation to healthcare practitioners and their family members under any pretext”. The implied meaning of this is that even extending benefits to the doctors through associations is unethical. But this is being flouted with impunity by the pharma companies to promote their business.  
 
It may be pointed out here that the then minister Ananth Kumar had said in the Rajya Sabha in June 2016 that the voluntary code which was introduced in 2015 has not yielded desired results and government would make it mandatory.    
Therefore the present stance of the government is highly skeptical. The ADEH demands that the UCPMP should be made mandatory immediately.  

This has been issued in a release by Dr Arun Mitra and Dr GS Grewal, Members, Core Committee, ADEH.