GoPaisa.com launches unique National Campaign "Paise Bachao, Khushiyan Badhao"

Chandigarh, 20 March 2014: GoPaisa.com, India’s highest paying cash back website today unveiled its first unique national campaign titled, "Paise Bachao, Khushiyan Badhao," based on the brand's philosophy of Save All-ways. A special GOCHD code was also introduced specially for Chandigarh.
The brand conducted extensive national research, connecting with thousands of fans, and "Paise Bachao, Khushiyan Badhao" reflects the insight and positioning that the company would like to propagate among its existing and potential consumers. The new campaign aims to inculcate a habit of saving money and change the mind set of customers - that is aligned at the very core with the brand's DNA.
"Paise Bachao, Khushiyan Badhao" campaign will invite and inspire GoPaisa.com consumers to think of saving money every time they buy things online. It goes on to promote that the more you shop (via gopaisa), the more money you save. This multi-city campaign has been kick-started from Chandigarh and will travel to many cities nationally throughout the year.
Talking to the media at Chandigarh Press Club, Aman Jain, Founder & CEO, GoPaisa.com said, “This campaign is a very important and unique initiative that we have started at Gopaisa. We would like GoPaisa followers and potential consumers to embrace the 'idea of saving all ways' with GoPaisa’s unique Cash back + Coupon offering. Generally, people say they don’t shop much because they end up spending a lot of money. With 'Paise Bachao, Khushiyan Badhao’ capmpaign we aim to help people save money on their shopping and thus increase happiness.”
Sugam Jain, Co-founder & COO, GoPaisa.com said, ”We have always seen Punjab and Haryana as exciting markets for GoPaisa.com. An important chunk of consumers for our brand is constituted by people from Punjab-Haryana and we are glad that the first city, we are kick starting our campaign from, is Chandigarh. The city has fast emerged as a truly global city – in tune with the latest international trends wether it is in terms of online or offline shopping; having reasonably good purchasing power. So, now we want people to save a little more while they shop.”
Ankita Jain, Brand Head, GoPaisa.com said, “We are also very excited to announce a special coupon code GOCHD for residents of Chandigarh which can be used on Gopaisa.com to get further discounts and cash back. GoPaisa.com's national campaign will also feature various contests, social media campaigns on facebook and twitter, and other consumer incentives.”