Goodknight unveils latest innovation - Jumbo Fast Card
A unique paper-based mosquito repellent
Chandigarh, September 27, 2021: As India deals with the ongoing pandemic, rising malaria and dengue cases has posed double health threat. Addressing this issue, a discussion themed on ‘The fight against mosquito-borne diseases and the need for innovation’ was organized featuring experts from The Ministry of Health & Family Welfare, Govt. of India; Indian Council of Medical Research (ICMR); The Gates Foundation; Home Insect Control Association (HICA) and Godrej Consumer Products. During this discussion, a game changer innovation has been revealed that could make protection from mosquitoes accessible, effective and affordable for urban and rural masses. Created by the R&D team at Godrej Consumer Products, it is a paper-based mosquito repellent providing instant relief and upto 4 hours protection from mosquitoes.
Unveiled as Goodknight Jumbo Fast Card, it is a spiral shaped paper card. As soon as one light a Jumbo Fast Card, the technology activates fast action and an instant knock-down effect on mosquitoes. It also leaves a pleasing fragrance that lingers around the room.
In India, close to 50% mosquito repellents used are burning formats. Of this, almost 30% are using unapproved and illegal mosquito repellent incense sticks that has adverse health effects since they use harmful chemicals as actives in the product. Jumbo Fast Card is a high quality standard and safe alternative for users of such formats. This revolutionary product does not depend on electricity, making it a viable option for both urban and rural areas, susceptible to mosquito menace. Goodknight Jumbo Fast Card is available in a pack of 10 cards and affordably priced at INR 15. This means the per usage cost is as low as INR 1.5 only.
Commenting on the innovation, Sunil Kataria, CEO - India, and SAARC, Godrej Consumer Products Ltd (GCPL), said, “As the leader in the household insecticides category, Goodknight is committed to innovate and provide effective yet safe solutions at very low cost. Jumbo Fast Card is our latest innovation which is the result of our deep understanding of the category and know-how of what the country currently needs. This revolutionary paper-based format will give people dual benefit of instant action and its effect will last upto 4 hours at only INR 15 for 10 cards. This makes Jumbo Fast Card an effective and affordable solution against mosquitoes in the urban and rural landscape.”