GGNIMT starts Post Graduate Diploma in Digital Marketing

Ludhiana, July 23, 2025: Considering the demand of industry, Gujranwala Guru Nanak Institute of Management & Technology, Ghumar Mandi (GGNIMT) has launched a one year Post Graduate Diploma Program in Digital Marketing (PGDDM) programme affiliated with IKG Punjab Technical University (IKGPTU) Jalandhar from the upcoming session.
Prof. Manjit Singh Chhabra, Director GGNIMT pointed out that the programme could be pursued after graduation in any stream. It also combines both theoretical and practical learning to ensure that students imbibe the knowledge and also the skills for effective digital marketing initiatives. He added that as of now GGNIMT is the only higher education institution in the region to offer a university recognized Post Graduate Diploma in Digital Marketing.
Dr Harpreet Singh, Principal, GGNIMT asserted that students will be offered practical training facilities where the learners will be trained both by the faculty and the practitioners on the techniques, practices and procedures for impactful digital marketing. He added that the course would cater to the need for digital marketing professionals being felt by the industry and service sector players of the region. He emphasized that pursuing PGDDM programme would open up multiple career options like SEO Professional, Customer Relationship professional and digital branding executives. The course would also enable the students to create a digital marketing plan and budget, and also evaluate digital marketing through Marketing Analytics.